Methodist Healthcare Ministries earns 2016 Constant Contact All Star Award for second consecutive year

Recognized Among Top 10 Percent of Customers Driving Powerful Email Marketing Results

For the second consecutive year, Methodist Healthcare Ministries has been named a 2016 All Star Award winner by Constant Contact, part of the Endurance International Group, Inc.'s (Nasdaq: EIGI) family of brands and the trusted marketing advisor to hundreds of thousands of small organizations worldwide. The annual award recognizes the most successful 10 percent of Constant Contact's customer base, based on their significant achievements using email marketing to engage their customer base and drive results for their organization during the prior year.

"We're pleased to be recognized by Constant Contact for achieving strong marketing results and engaging with our readers," said Jessica Muñoz, director of communications at Methodist Healthcare Ministries." Constant Contact's tools have helped us better manage relationships with our clients, patients, funded partners and other audience members, and we plan to continue the open line of communication in the year ahead."

Small businesses and nonprofits using Constant Contact's email marketing tools are eligible for this award. Criteria used to select this year's All Stars included the following during 2016:
• Level of engagement with email campaigns
• Open, bounce, and click-through rates
• Use of social sharing features
• Use of mailing list sign-up tools
• Use of reporting tools

"Email marketing continues to deliver the highest returns of any marketing channel. Yet its ability to engage customers, drive awareness, boost sales, and increase donations isn't always a given. It requires a balance of best practices and relevant content delivered through a powerful email marketing engine," said Jamie Waldinger, Senior Director Corporate Development & Strategy, Constant Contact. "This year's All Stars embody that balance and we laud Methodist Healthcare Ministries' achievements with this All Star Award."

To receive the latest Methodist Healthcare Ministries news (general news, upcoming events, research and policy publications, Sí Texas Project news, School Based Health Center updates, etc.), please subscribe to our mailing list.

About Methodist Healthcare Ministries of South Texas, Inc.
Methodist Healthcare Ministries of South Texas, Inc. is a private, faith-based not-for-profit organization dedicated to creating access to health care for the uninsured through direct services, community partnerships and strategic grant-making in 74 counties across South Texas. The mission of the organization is "Serving Humanity to Honor God" by improving the physical, mental and spiritual health of those least served in the Rio Texas Conference area of The United Methodist Church. The mission also includes Methodist Healthcare Ministries' one-half ownership of the Methodist Healthcare System, the largest health care system in South Texas, which creates a unique avenue to ensure that it continues to be a benefit to the community by providing quality care to all and charitable care when needed.

About Constant Contact
Constant Contact, an Endurance International Group company and a leader in email marketing since 1995, provides hundreds of thousands of small businesses around the world with the online marketing tools, resources, and personalized coaching they need to grow their business. For more information, visit: www.constantcontact.com.

About Endurance International Group
Endurance International Group (NASDAQ: EIGI) (em)Powers millions of small businesses worldwide with products and technology to vitalize their online web presence, email marketing, mobile business solutions, and more. The Endurance family of brands includes: Constant Contact, Bluehost, HostGator, iPage, Domain.com, BigRock, SiteBuilder and SinglePlatform, among others. Headquartered in Burlington, Massachusetts, Endurance employs more than 4,000 people across the United States, Brazil, India and the Netherlands. For more information, visit: www.endurance.com.

Sí Texas Project celebrates three-year mark on commitment to improving health

By Stephanie McClain, Project Impact Manager

We are pleased to celebrate Methodist Healthcare Ministries' three-year mark on the commitment to improve health through our Sí Texas: Social Innovation for a Healthy South Texas project – a Social Innovation Fund program which stimulates local solutions that improve both physical and behavioral health together, such as diabetes and depression.

Sí Texas focuses on integrated behavioral health (IBH) models that are effectively improving health outcomes in communities with high rates of poverty, depression, diabetes, obesity and associated risk factors. The project targets 12 South Texas counties: Cameron, Hidalgo, Starr, Willacy, Kenedy, Brooks, Jim Hogg, Zapata, Duval, Jim Wells, Kleberg and Webb, and is the result of an investment from the Social Innovation Fund of the Corporation for National and Community Service.

The power of a name
Being that this was Methodist Healthcare Ministries' first federal grant, we wanted a unique name that resonated with our audiences. Although the grant technically didn't begin until Sep. 2014, we celebrate March 25, 2014 as the day we named our project.

Three years ago, Methodist Healthcare Ministries staff was preparing to submit the grant application, and a cross-departmental committee convened to: make sure the grant proposal captured Methodist Healthcare Ministries' intentions, oversee the grant submission, and eventually oversee implementation. During one of those initial meetings, our communications manager presented the name: "Sí Texas: Social Innovation for a Healthy South Texas," and the vote was unanimous.

A name has power, and this name has endured. The name has been repeated all over the nation. Sí Texas is becoming a synonym for improved mental and physical health, culturally competent care, community-driven solutions, cross-sector engagement and innovative solutions.

The power of collaboration
The participants in our Sí Texas committee have changed somewhat, and the name of the committee has gone through some revisions, but we've been meeting most Tuesday mornings for three years now to keep Sí Texas moving along. This milestone is not one that the Sí Texas project team can celebrate in isolation. Many departments have made critical contributions to this enormous effort: our admin team, Wesley Nurses, community counselors, our IT department, HR department, accounting and finance team, communications, community grants, community engagement, policy and research, and many individuals within these and other areas.

The power of community
This initiative is only possible with the support of co-investment partners. Methodist Healthcare Ministries and the Social Innovation Fund are joined by the Valley Baptist Legacy Foundation, Lamar Bruni Vergara Trust, Guadalupe & Lilia Martinez Foundation, Meadows Foundation, Hogg Foundation, Mercy Caritas, Alice Kleberg Reynolds Foundation, Superior Health Plan, and the Kenedy Foundation. These generous investments represent a stalwart commitment to improving the lives of those least served and a strong measure of trust in the organizations providing the services. Community-based organizations are at the center of the Sí Texas project and to the excellent care being provided to our community members. Our sub-grantees: Texas Tropical Behavioral Health, UT Health Houston School of Public Health, Texas A&M International University, REAL, Inc., Mercy Ministries of Laredo, Hope Family Health Center, University of Texas Rio Grande Valley, and Nuestra Clinica del Valle are not only giving excellent clinical care, but they are also increasing the entire region's ability to conduct rigorous evaluation and attract new and diverse resources.

The power of commitment
Our work at Methodist Healthcare Ministries is important. Our commitment to the health of our communities is not to do what's easy or clear. Our commitment is to do the difficult, the complex, the exploratory and the critically important work of improvement and support for positive, innovative change.

To all staff, thank you for the courage and commitment you've given the Sí Texas Project in its first three years. I can't wait to see what comes next!

Snow Covers

By Marti Faulkner, RN, Wesley Nurse, 

I remember going hunting for rabbits with my grandfather when I was little. He would shoot them; I would get out of the car and get the rabbit to place it in the ice chest in the back of the car. Then we would slowly drive down the road waiting for our next dinner to hop up in our path. Those times were precious to me and I have many memories of harvesting dinner with my grandfather. One memory, in particular, stands out to me the most: We were hunting in New Mexico on some old oil field dirt roads in the middle of nowhere. It had snowed quite a bit and everything was covered with a white blanket. When my grandfather shot the first rabbit, I was surprised at how bright the blood appeared on the snow. I was about 10 years old and decided it was really creepy so I tried to cover it up. I would kick snow on top of the blood, but the blood kept seeping through. I couldn't figure out why, but I worked harder and put on more snow until I couldn't see it anymore. Little did I know that this memory would be very significant to me and the impact that I make on my patients.

Mental health is an issue that often goes unaddressed. During the holidays you see an increase in suicides and the inpatient mental health units tend to fill up. People become impatient with each other and often times feelings are hurt and things are said that can't be undone. I try to think of each person in my life as snow and this is why. The snow sparkled in the sun and was a beautiful cover across the fields. We all know snow is frozen, yet the blood of that rabbit was hot. When I put new snow on top of it, the blood would melt the new snow and the blood would show through. The blood reminds me of an emotional injury, once it's there it burns hot and takes a lot of work to cover up. The new snow being placed on top of the blood reminds me of positive things trying to cover up the hurt from an emotional injury. In the beginning, it keeps melting and the injury shows through. Once the blood is finally the same temperature as the snow, when it has had time to cool off, you can begin to make progress in covering it up. This is when it quits melting the new snow or when a person begins to heal. It takes a lot of rebuilding and positive reinforcement and actions to help someone recover from an emotional injury.

When you are dealing with people that are injured, it may take a lot of snow to make that beautiful fresh blanket be untarnished again. This takes time and patience – that is why it is important for us to build relationships with our patients. When you are dealing with a patient, friend, family member or even a stranger, always think before you act out of frustration or anger. Ask yourself a single question: "How much snow will it take to cover up what I am about to say or do?"

Funded Partner Spotlight: Mercy Ministries of Laredo

Methodist Healthcare Ministries is dedicated to providing access to care to low-income families and the uninsured in South Texas. It's mission of improving the physical, mental, and spiritual health of the least-served is the driving force behind its funded partnerships. For this reason, Methodist Healthcare Ministries has been proud to partner with Mercy Ministries of Laredo, a clinic of the Mercy Health System which also strives to help the underserved through holistic patient-centered models.

"Our missions could not be more comparable. We care deeply about the medically underserved and we are trying to make their lives better," said Sister Maria Luisa Vera, president of Mercy Ministries of Laredo. "Mercy Ministries has been blessed with a 10-year partnership with Methodist Healthcare Ministries."

Mercy Ministries is a mid-level practice that provides primary health care services to unfunded residents of Webb County. Currently, Mercy sees between 1,800 to 2,000 adult patients, primarily Hispanic, between 18-70 years of age. All services are provided to the uninsured on a sliding-scale at 250 percent of poverty, based on income and family size.

"Our main goal is primary health care with a heavy emphasis on prevention and education," stated Elizabeth Casso, vice president and CFO of Mercy Ministries of Laredo. "We want to provide as good a care in this clinic as they could get anywhere."

Since 2007, Methodist Healthcare Ministries has provided Mercy with grants that have assisted their dental, diabetes, and women's health programs. In addition, Mercy's variety of services includes medication assistance, social services, and nutritional guidance, as well as a mobile clinic that travels to 14 Webb County sites (colonias, inner city, and rural areas).

Nearly three years ago, Mercy began to shift its focus to integrated behavioral care (IBH).

"We started looking at how mental health affected our patients and their chronic diseases," said Casso. "We were looking to address the needs of our community and look for solutions; we wanted to help our patients overcome their problems and get better outcomes."

An added solution came in the co-location of Methodist Healthcare Ministries' behavioral health supervisor, Zonia Garza. By being on site, Garza offers Mercy patients support services such as one-on-one counseling to help with issues of parenting, family relationships, depression and substance abuse and referral assistance. Garza is able to assist Mercy through case management and support services that are designed to help people who are uninsured, whose existing coverage does not provide mental health services benefits, are low-income and lack the money to pay for counseling services, or would not receive treatment any other way.

"Having Zonia in our clinic two days a week is an added blessing," said Sister Maria Luisa Vera. "Because Zonia came to Mercy before the start of the Sí Texas Project, we already could envision what was possible if our services evolved into an IBH model."

In 2015, in further pursuit of introducing IBH to patients, Mercy Ministries joined Methodist Healthcare Ministries' Sí Texas: Social Innovation for a Healthy South Texas project, a Social Innovation Fund program that stimulates local solutions to improve both physical and behavioral health together, such as diabetes and depression. Sí Texas focuses on IBH models that are effectively improving health outcomes in communities with high rates of poverty, depression, diabetes, obesity and associated risk factors.

Through the Sí Texas Project, Mercy Clinic enhances its current integrated services, utilizes referral psychiatric services, and incorporates a spiritual wellness component that gives patients the option to augment their counseling through prayer, church referral, pastoral counseling, family counseling, or all of the above depending on patient need. The aptly named, "Sí Three" initiative is based on three aspects of wellness: mind, body, and spirit. The model moves the clinic from its existing co-located model, in which behavioral and physical health services were offered in the same building, to an integrated model in which these services are fully coordinated.

Natalie Burkhalter, family nurse practitioner and Sí Texas project manager at Mercy Ministries, explains, "We wanted to see how the values of our clinic and those three components were driven throughout the clinic so the patient could have complete service – whether it be physical, behavioral or spiritual health, holistically, everything in one. We've even changed our outcome deliverables to be much more evaluative, for the long-term, so we can help as many people as we can."

Three years into the five-year project, with approximately 400 patients participating, Mercy is already witnessing improvements such as better health numbers and patient compliance.

"Our patients are committed to our clinic and to their care. They come because they want to come; they want to get better and maintain their health. Self-management is key to their success and their wellness," said Burkhalter.

Mercy plans to integrate IBH care with all of its patients even after the Sí Texas Project is complete in 2019. According to Casso, the Sí Texas Project has given Mercy many opportunities; it's increased the clinic's capacity and helped evolve the conversation about data, evaluation and outcomes.

"I hope we can help all of our patients stay healthy, and that they can share their health education and teach their families to be healthy too," said Casso. "For example, we offer diabetes classes so patients can learn about their disease and how to manage it. One of our patients' has a husband that's a truck driver. One weekend he wasn't feeling well and was exhibiting symptoms of diabetes. Because of her own experiences as a diabetic, she suspected he was diabetic too, so she brought him quickly to the clinic before he took off on the road again, which could have made his symptoms worse had he waited longer. I think it's great she applied what she learned and was able to help him."

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Jaime Wesoloski

President & Chief Executive Officer

Jaime Wesolowski is the President and Chief Executive Officer at Methodist Healthcare Ministries. A healthcare executive with three decades of leadership experience, Jaime is responsible for the overall governance and direction of Methodist Healthcare Ministries. Jaime earned his Master’s Degree in Healthcare Administration from Xavier University, and his Bachelor’s of Science from Indiana University in Healthcare Administration. As a cancer survivor, Jaime is a staunch supporter of the American Cancer Society. He serves as Chair of the American Cancer Society’s South Texas Area board of directors and he was appointed as Chair to the recently created South Region Advisory Cabinet, covering eight states from Arizona through Alabama. Jaime believes his personal experience as a cancer survivor has given him more defined insight and compassion to the physical, emotional, and spiritual needs of patients and their families.